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Global Tastings |
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| February 7th 2007 |
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| Hardy´s Stamp, Mondavi Woodbridge, Golden Kaan |
Some consumer brands strive to have the same product at the same price in all markets; others tweak their packaging or their price to adapt to local necessities. How does wine fare? For this issue our panel looked at three red wines purchased in supermarkets in nine countries on three continents to answer that question. |
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Mondavi Woodbridge Cabernet
Mondavi’s Woodbridge has become synonymous for Californian Cabernet on many markets. This is largely due to excellent availability. The grapes are sourced from the Lodi, Central Coast, North Coast and Sierra Foothills. The range from the Woodbridge winery are priced in the popular premium category and, with the exception of two white wines, all barrel-aged. Appproximately 500,000 cases of Woodbridge are exported, with Cabernet accounting for the lion’s share of that volume. Canada, the strongest export market, accounts for 200,000 cases of the Woodbridge range. Continental Europe buys another 120,000; the UK 70,000. The Asian market has grown to 110,000 cases.
www.woodbridgewines.com
Golden Kaan Shiraz
Golden Kaan is a phenomenon. While hardly anybody has ever seen a bottle of it in South Africa, and few in the Great Britain or the United States have noticed its emergence, in Germany – and elsewhere – it has become synonymous with South African wine. The brand is a recent joint venture between South Africa’s largest cooperative KWV and the German based Racke group. Within only three years, Golden Kaan has been listed in 30 countries and attained market leadership in several of them. The range includes Golden Kaan, Golden Kaan Reserve Selection and Winemaker’s Reserve. The best selling varieties are, hardly surprisingly, Shiraz, Cabernet Sauvignon and Chardonnay.
www.golden-kaan.com
Hardy’s Stamp Shiraz Cabernet
Australia’s largest wine producer, BRL Hardy, harvested 336,000 tonnes of grapes in 2006, one-fifth of the entire Australian production. Founded in 1853 by Thomas Hardy, the company has over time become a global player. In 2003 BRL Hardy was sold to Constellation Brands and is now part of the world’s largest wine company. Hardy’s has vineyards in Western Australia, the Clare Valley, the McLaren Vale, Riverland, the Yarra Valley, Capital Territory as well as in Tasmania and New Zealand. Hardy’s Stamp Collection is distributed in 55 countries. Beyond the undisputed best-seller Shiraz-Cabernet, Semillon-Chardonnay and the Cabernet-Merlot are also popular.
www.hardys.com.au |
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